Music: Circa Survive: The Longest Mile
Sometimes I think about why I write in this blog, why I wanted to start it, and I don’t really have anything concrete to tell you. My thought process went something like: knee went boom, well, it’s something to write about at least. I started this blog two days after I parted ways with my ACL (isn’t that polite?), I was cooped up, bored…and I don’t know if you know this but I have always had and abundant amount of snarkiness that needs to be put to good use.
I’ve always had a selfish view of blogging. See: “I write for me because it’s what’s in my head. You can read it, sure, but mostly writing for me is about keeping the thoughts that roll around up there from crashing into other thoughts and creating four-car brain-pileups. Writing, quite literally, keeps me sane.”
Get the idea? This is not exactly a joke
That car metaphor is not exactly mine, by the way. Ever read Fraznen’s The Corrections? (I saw gears popping off the machinery in his brain and crashing into other important machinery. As a note I often remember certain metaphors in books more than the books themselves. All time favorite: Soon I will be invincible: “When life gives you lemons…squeeze them, hard. Make an acid poison, fling it in their eyes.”)
Anyway along the way of my selfish, musing, snarky missives, something unintended happened. You happened. We, as a blog, are right under 1,000 hits for 20 or so posts. It’s not a lot, but there’s an audience here, and when you have an audience you have the opportunity to increase your audience, or ‘web-presence.’
By the way, blogs matter. In my last newspaper gig, the editor in cheif’s blog was by far the most read article on post to their website. Somehow, the blog is more credible than the news article in the online space. I’m still being cheap, and have not yet paid for my domain and additional storage, but I thought this was a terrific view of blogging. Simply put, what matters to you matters, and why shouldn’t it?
As I aspire to a career in marketing or public relations or something related (exotic dance is not out of the cards, as long as you call it PR/marketing dancer, etc.). I realize the importance of online media. No one is making me…or even asking me for that matter…to write this blog, but it’s something that’s well within my skillset. So when asked if I have experience in online media, well, I blew out my knee wrote about it, promoted it, and people read about it.
How’s that for making acid poison?
So here are some things I have learned about promoting and collecting hits on my blog: (Amanda will think I am stacking blocks here.)
1. Linking-The more places you have links to your blog, the more hits you will collect. Most of my hits come through Facebook, but each link I post on other places is worth a handful of hits. I read Mark Tosczak from RLF Communications in Greensboro’s blog frequently, and he has great ideas on this: call it gathering string. http://marktzk.com/gathering-string/
2. Tagging- I’m a late arrival to this one, but see those little grayed-0ut words under the title? People search the wordpress database by category, and those tags are a good way to generate some organic hits to your blog.
3. Pay attention to (some of) the old rules- Former newspaper reporter here, so I dig rules. AP Style, deadlines, lede’s, captions. Structure establishes credibility, so write with appropriate grammar and style on the blog and people will be more apt to associate you with credible content, something the internet has always struggled with. You still need to get people here, so write a short headline that pulls people in. I haven’t always been the most diligent editor on the web, but from here on out I promise super clean. (As if that bothers anyone but me).
4. Ignore (some of) the old rules- So you’re writing for a blog, which immediately makes it more fun than newspaper. Opine, chortle, poke fun, enjoy yourself. If you’re having fun, chances are the audience will too. Use words like chortle.
5. Pictures/video/media– What I enjoy most about blogs is the ability to incorporate media directly into the writing. A picture is worth a thousand words right? Heresy for writers, but instead of describing it, post a picture. I like to use pictures as adjectives, try it out. Post more pictures. All the time. Digital age folks, dem’s da berries.
For instance, I’ve been thinking of a way for a few weeks to work Garfield minus Garfield into a post. Couldn’t do it, but I think these are brilliant. More here.
6. Hunger for more – Here’s the thing about the digital space, it’s still new, so no one really knows exactly what works yet. There is no ‘right way,’ not yet. We are the experts in an ever growing field. Embrace that role- learn and absorb all you can.
I’m no expert. I want to know more about how to market your blog and advertising. Of course, I will ask my girlfriend (she’s really good at this stuff) but any other thoughts?
I mentioned ACL in this post once. Did so. Stay tuned, more knee fun soon!